Billing branches out

Billing company MGt has secured £5million in funding to expand its frankly excellent PayWizard billing tool for it to be used around things other than content, opening up the vertical markets of travel, gaming, gambling and more to this highly flexible billing tool.

This move towards cornering multiple markets, especially hitherto untapped verticals such as travel and healthcare, should mark MGt out from the crowd, but instead is another exemplar of how micro-billing has evolved from a niche tool used to charge for some of the more exotic things on the web to something that is going to sit at the very heart of the mobile-commerce dominated world of tomorrow (which sounds like the strapline for a really bad 1950s B-Movie, if you say it in a gravelly voice).

And this is why billing still sits at the heart of our telemedia events. Telemedia360 in Leeds on 11 May is designed to be the event that not only offers some specialist insight into billing and payments, but also shows how, at the heart of the digitally connected world we live in, has to lie the ability to easily, quickly and securely pay for things.

MGt’s PayWizard has set the bar high, but all the other payment tools – including SMS, WAP billing, PRS and others – all have different things to offer different services, circumstances and budgets. And this is what Telemedia360 in Leeds will be seeking to lay before its media, brand and commerce audience. The days of trying to persuade media types that mobile and PRS had much to offer them is over… they get it. But there is still a gulf between what the likes of our supercool sponsor Core offer and what many businesses are actually doing; its time we showed the some really cool stuff.

For example we can help media companies overcome some of the more onerous things about running subs services through certain apps store billing mechanisms. We can unveil the use of PSMS as a proper commercial tool with great payouts. We can line up some of the key players in media, brands, retail and content commerce to show you how they have started to make things reall happen in the multiple device digital landscape.

We are finalising speakers and panellists as I type, so keep checking in at www.telemedia360.com through coming days for more details.

Telemedia360 is set to be the thought leaders’ thought leader, using all our expertise across the interactive market to pump out a raft of new ideas.

And to gear up for that, we are also having a golf day.

Like I say, the thought leaders’ thought leader.