With just days to go until the next Telemedia360 event – 11 May, the Loft, Leeds – the final speaker schedule has been unveiled and the show promises to offer some great insight into the next stages of development in European media interaction, m-commerce and premium rate telephone services.
AIME chairman Edward ‘Bod’ Boddington and social and digital media expert Darren Mark Noyce from Skopos, kick things off with two keynote presentations that paint the current a future picture of both the media and interaction industry landscape and the needs, likes and dislikes of the digital consumer respectively. The show then moves into session format offering a variety of debate on the new digital media and device landscape and how to engage and monetise consumers therein, A look at how ‘traditional’ telemedia services are evolving in this world and where their opportunities lie, m-commerce, billing, CRM and data gathering and how it can all work at live events.
There is are also two special workshops – one in the morning and one in the afternoon – looking respectively at PPP’s new code of practice and a special crowd sourcing workshop from Noden Dot Net.
The overall programme of the event is designed to lead the audience of brands, retailers, media execs, telcos and service providers through the high level view of what the new digital media landscape looks like – a mass of new devices, new social media tools and new marketing channels – and how to bolt that together with the proven money making ideas that have powered the telemedia industry for so long.
The afternoon sessions reflect how telemedia is becoming the cornerstone of the broadening m-commerce marketplace and so we look at how the tools used in telemedia are starting to play a wider role in the m-commerce and m-retail environment: taking in m-commerce services, billing and m-payments, CRM and data gathering.
We finish off with a look at how telemedia will play out at live events – not least the London Olympics in 2012.
The two workshops also fit nicely into this, offering a much more in depth understanding of two vital side issues around servicing this marketplace: regulation and crowd sourcing.
PPP, the premium rate industry regulator and the part of Ofcom charged with overseeing how this interactive digital world is policed, is introducing its new – and significantly revamped – code of practice in September, so it is taking the morning to talk to interested parties about what the changes mean in practice for companies that will seek to work within the new rules.
The afternoon sees a change of tack in the workshop room with a detailed look at how social engagement through crowd sourcing and other techniques, delivered by Noden Dot Net. In this modern world there is more and more pressure to reach out to your “community” via the internet. There is also your own need to drive innovation, resource new content and drive down costs whilst improving your brand profile. Crowdsourcing allows you to engage the internet connected audience by asking them to supply you with ideas & content. At the same time you are effectively reaching a larger community using the principles of social media and viral marketing
· Getting web & mobile users to upload video and audio content to your website.
· Normalizing and formatting for best site integration
· Moderation, content approval and publishing / broadcasting
· Capturing UGC through promotion and social media
· Creating competition online
· Legal requirements and management levels
For more details and to register to attend go to www.telemedia360.com
The speaker line up delivering this is below:
9.00 - 9.15 Opening Keynote:
Telemedia’s role in the new interactive landscape
With TV interaction turning to social media and apps, and with publishers embracing online and digital publishing with alacrity, our panel sets the scene for the day exploring how the telemedia industry can lead the chase for eyeballs and earlobes.
Ed Boddington, Chairman, AIME
9.15 – 9.30 Mobile users and the digital society
An statistical overview of the digital society and what opportunities lie out there for brands, media companies and the telemedia sector
Darren Noyce, chief analyst, Skopos
9.30 - 10.15
The new digitized media landscape
New devices, new operating systems, apps stores, m-web and social media: today we operate in a very different media world. Our panels and presenters explain how Telemedia services can continue to add huge value to media, brands, broadcasters and retailers
• What services are the best fit for what devices
• Mixing interaction and monetisation
• Working with the new platforms players – getting Facebook, Twitter and the myriad of app stores working for your content
• What value social media
• M-web, apps or both – what works best for media
• Increasing importance of loyalty and CRM
PANEL
Mark Challinor, Head of Mobile, Telegraph Media Group
Miles Ross, Head of Mobile, IPC
Carl Costa, Songhi
Matt Baskerville, Shortlist
CHAIR: Adam Maxted, Square Media Consultancy
10.15 - 11.00
Engaging and interacting in a multi screen digital world
Whether you are a media company, broadcaster, retailer or a brand, the new landscape for media delivery also affects how you market your services and how consumers interact with you. Our panel and presenters show you best of breed solutions to win in these battles
PRESENTATION 10.15-10.25 in-SMS ads
How to use consumers to spread your message with in-SMS affiliate services
Efe Udugba, CSO, GText
PRESENTATION 10.25 – 10.35 What about Wifi?
With up to three quarters of mobile ad traffic coming through wifi in the past year, it looks like its time to rethink business and billing models; is PSMS no longer fit for purpose?
Sebastian Garel-Jones, Admoda
10.35 – 11.00 PANEL DEBATE
• How social media, apps and new channels are affecting the interaction paradigm
• What solutions are there for broadcasters, media companies, brands and marketers to generate incremental new revenues?
• The role of telemedia in this new landscape
• Where does fixed line fit?
Todd Green, FreMantle Media
Stephen Petheram, MD, MGt
Sebastian Garel-Jones, Admoda
Efe Udugba, CSO, GText
CHAIR: Paul Skeldon, Editor, Telemedia-news.com
11.00 - 11.30 networking with tea and coffee
11.30 - 12.30
Traditional Telemedia service update
While the media landscape may be crowded with new devices and business models, consumers still love the same services – they just want them delivered in different ways. Our panel and presenters take a look at how the telemedia basics are shaping up
• Latest developments, products and services in Psychic, horoscope, life coaching, chat and dating
• Issues affecting the market, including regulatory updates
• Creating effective services for brand and media clients
• The impact of new devices, new delivery channels and new media
• Exploiting SMS, MMS, Video and social networking
• Monetising through add ons
Kevin Parker, Russellgrant.com
Danielle Morgan, Sales & Marketing Manager, Flirtomatic
James McNab, Sprint
Taya Bose, Com&Tel
CHAIR: Paul Skeldon, Editor, Telemedia-news.com
12.30 - 13.00 CASE STUDY
Where traditional services meet new media and brands
FMCG brands are using Horoscopes/Psychic for PR, CRM, editorial content and incremental revenue. We find out how brands, including Asda, are using bingo, dating, horoscopes rather than the traditional "in print" models.
Kevin Parker, Russellgrant.com
13.00 - 14.00 lunch
14.00 – 15.00
M-Commerce – so more than just retail
SPONSORED BY NET-MOBILE
Mobile is the ideal sales tool, offering a channel and billing – as well as today total broadband web connectivity. So what are the main games in town for m-commerce?
PRESENTATION 14.00 – 14.10 Social shopping
A look at how social media and mobile together are revolutionizing mobile commerce, with a case study on fashion retailer Republic
Damian Hanson, One iota
PRESENTATION 14.10 – 14.20 Local m-commerce
A presentation looking at how local markets are being serviced by mobile
Michael Ord MD Frooly (leo Kellgren email)
PRESENTATION 14.20 -14.30 Local social shopping
Whatser
PANEL DEBATE
• What is being bought on mobile – real, virtual or both?
• What can we teach tangible goods retailers about mobile commerce?
• Turning mobile marketing into mobile commerce
• Drop charges, telemedia billing and the new world of retail
Justin Richardson, MD, Net-Mobile (UK)
Damian Hanson, One iota
Michael Ord, Frooly
Colin McCaffrey, 2Ergo
Colin White, Netsize
CHAIR: Paul Skeldon, editor, Telemedia-news.com
15.00 - 15.45
Billing & payments – the options to consider
SPONSORED BY OPENMARKET
Making all interactive and m-commerce services work relies of collecting money and extending that to allow for payment through device in stores and online. But the billing and payment landscape has changed radically in the past two years.
PRESENTATION 15.00 – 15.10 In-app billing
The try then buy app model is a staple in the games industry, and ripe for media subs. We offer a masterclass in working with Android and Ovi on technical and regulatory intergration of in-app billing with case studies
Presentation by OpenMarket
PANEL DEBATE
The panelists will then discuss:
The panelists will then discuss:
• The rise of Apple, Boku, Zong and the others
• The role operator billing might yet fulfill
• How 90% payout transactional SMS billing is becoming reality
• What NFC and other mobile payment tools bring to the party
• Refunding to phones and accounts – a new opportunity?
• International billing and payments come of age
PANEL
Stephen Petheram, MD, MGt
Danny Marino, txtNation
Speaker from OpenMarket
CHAIR: Paul Skeldon, Editor, Telemedia-news.com
15.45- 16.15 network with tea and buns
16.15 – 17.00
Telemedia CRM & DATA – the marketing department’s dream come true
SPONSORED BY NETSIZE
Both fixed line and mobile services generate extraordinary amounts of detailed data about the consumers’ behavior interacting with your brand. . But how do you harness and monetize this data from marketing and commercial perspectives?
• Creating data and using it as a marketing tool
• CRM best practice & Data Protection Act main points to watch
• Comparative studies of how well CRM generates repeat calls and up sell across media types
• CRM, data and Age Verification – protecting consumers and your business
• The role of delivery through SMS, MMS, Apps and M-web
• Collecting and re-using data through new channels – how do apps, m-web, social media and wifi change the data game?
PANEL
Stephen Upstone, Velti
Kate Atkin, mLaw
Colin White, Netsize
CHAIR: Adam Maxted, Square Media Consultancy
17.00 – 17.45
Telemedia and Live events
With the Olympics just around the corner and sports clubs all getting on the mobile bandwagon, we wrap up the Leeds show with a lively debate about how best to put all that we have learned today into practice around live events.
• Opportunities for telemedia in live events
• Opportunities for media, brands and retailers around live events
• Cementing the two with mobile, kiosks and more
• Challenges of making it work
• From marketing on page to ticket on phone – the complete journey for the modern event
• Case studies and demos from around the world.
Panel
Luc Jacobs, TeamBlogger
James McNab, Sprint
CHAIR: Paul Skeldon, Editor, Telemedia-news.com
WORKSHOP PROGRAMME
10.15 - 12.15 PPP 12th CODE WORKSHOP
On 1 September 2011, a new Code of Practice and industry-wide Registration Scheme will come into force for premium rate services (PRS).
· The new Code contains rules that apply across the whole PRS value-chain. Information/content providers will be responsible for consumer protection for the first time.
· The Registration Scheme is mandatory for ALL providers in the PRS value-chain. You will not be able to do business in the UK market unless you are registered.
14.45 – 16.30 CROWDSOURCING WORKSHOP - SOCIAL ENGAGEMENT IN A CONNECTED WORLD
Hosted by NODEN DOT NET
In this modern world there is more and more pressure to reach out to your “community” via the internet. There is also your own need to drive innovation, resource new content and drive down costs whilst improving your brand profile. Crowdsourcing allows you to engage the internet connected audience by asking them to supply you with ideas & content. At the same time you are effectively reaching a larger community using the principles of social media and viral marketing
· Getting web & mobile users to upload video and audio content to your website.
· Normalizing and formatting for best site integration
· Moderation, content approval and publishing / broadcasting
· Capturing UGC through promotion and social media
· Creating competition online
· Legal requirements and management levels
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