Telemedia360: Making a connection with gambling and sport

We are less then two weeks away from the telemedia Mobile Gambling and Mobile Sports Summits in London (25 and 26 April) and less than five away from our Connected Summit (15 and 16 May) and the timing of these four boutique events couldn’t be better.

The gaming and gambling industry is now fully mobilized and our line up of speakers – not to mention our massive array of pre-registered delegates – for the M-Gaming Summit is testament to how much the industry is ready to learn. Similarly with sports, we have hit the nail once again on the head, offering an event that pulls together the best from the world of sport, sports technology suppliers and the telemedia business to showcase to an audience of sports professionals just what they can do when they connect with their audience.

And that is the key to all of this : connection. Where many events look at mobile this and mobile that, we offer a much more holistic view of how to engage with connected audiences on any device and through a range of channels. Of course much of it is on mobile devices, but the lines are blurring. Really we are looking at how the consumer of today engages through the web. And how brands can monetize this.

And that is where the telemedia community comes in. Research carried out by AIME using figures from PRS regulator PPP finds that, while the use of PRS around things like adult, DQ and chat are still very high, they are slowly shrinking (well, they have between 2010 and 2011). However, the use of PRS – particularly mobile payments – for things like gambling, gaming, interaction, content, charity donations and media are growing. In the case of charity, at a staggeringly rapid rate of knots.

Of course these sectors have started from a low base, but they do show that PRS is becoming a trusted and well-used micropayment channel that consumers now want to use.

The purpose of the events we are putting on – and the reason we attract such a high calibre of speaker: Google, PayPal, The Daily Telegraph, O2, Ladbrokes, Betfred and the football league to name but a few – is that a much wider circle of vertical markets now recognise the power of PRS as a quick and easy billing tool. A lot of the work by the likes of AIME and, if I can blow our Telemedia-news trumpet, our events has made this possible and stretched the reach of telemedia technology out into this wider world.

So, if you are looking to learn, meet potential new clients or have a great story to tell you need to be involved. Below are the URLs for the events and you all have my email address if you want to speak, so come on, join us as we make telemedia a real force to be reckoned with out there. The verticals we are targeting – gambling, sport, media, TV, marketing, commerce and live events – are just the start. There are opportunities aplenty in other sectors (not least healthcare, automotive, transport, and even the enterprise market) and these are all areas we are looking to move into. With your support and input we can really start to tell the telemedia story far and wide. So come on, let’s do it.