November 16 and TELEMEDIA360 Manchester draws near and, with the line up complete, there is much to look forward to. As you will see from our round up of the week’s news (below) there is already much discussion about the issues tackled in the conference as the media and telemedia industries look at how to embrace m-commerce and start monetising what they do across all media platforms.
The among the key things that the event is looking at are how print and TV companies need to look these days at such a complex array of options when looking at how to exploit new channels.
From a print point of view, delegates will hear from Inge van Gaal from INMA that newspaper publishers are still locked in some old ways of thinking and that the market is moving on.
“In general the main problem for at least the newspaper owners is that they still think of their newspaper as a product to put online, on mobile devices and get money from it,” she tells Telemedia-news.com ahead of her keynote panel appearance. “This of course is the old way of thinking and it doesn't look into the real problem: what is it that they offer that would create unique value people want to pay for?”
In van Gaal’s view its not just about sticking a paywall in between consumer and content, but is a complex balance of what people will pay different amounts of money for and on what devices.
“The coming of smart phones and the tablets have changed people's behavior but also have and will make them more and more demanding. And many more of these devices will come into the market next year. The smart phones have showed a radical shift in how people are using their phone. Many of the tasks done via smart phones used to be done via the computer,” she says.
“The content providers will soon have services related to where you are with your smart phone. Question is how will we pay for that? Will advertisers see a use, maybe.”
From a broadcaster and wider media point of view, fellow keynote panellist Stephen Petheram, marketing director at MGt, it’s not just a question of how do you monetise multiplatform, but how do you first create a homogeneous view of your content and services across devices and platform.
“Once this is in place the services are much more compelling and you can look at how to monetise them,” Petheram says. But here there is also a challenge: “there is no compelling micropayments system that can handle subscriptions and one off micropayments across all these channels”, he says.
This will be a bone of contention at the show and is why TELEMEDIA360 MANCHESTER exists – to bring together media companies and billers who do offer the kind of payment and micropayment tools that will suit the complex array of pricing and business models a pay-for-content environment will unleash.
That is why the event on 16 November not only features seminar sessions on monetising media, the impact of new devices, the role of gaming and social media, as well as the opportunities in live events for cross platform, but also it has in depth drill down sessions on billing, payments and m-commerce that will show the media industry that the tools do exist to monetise complex cross-platform media and content business models.
Featuring a stellar line up that includes:
THE TELEGRAPH MEDIA GROUP ▪ TALK SPORT ▪ LIVERPOOL FC ▪ ENTERACTION ▪ MGt ▪ RUSSELLGRANT.COM ▪ INTERACTIVE NEWSMEDIA MARKETING ASSOCIATION ▪ O2 ▪ ASSOCIATION FOR INTERACTIVE MEDIA & ENTERTAINMENT ▪ MOBILE INTERACTIVE GROUP ▪ SPONGE ▪ BEMOKO ▪ FUSION TELECOM ▪ QUESTICO ▪ ORCA DIGITAL ▪ INTERACTIVE MEDIA TECHNOLOGIES ▪ OXYGEN8 ▪ STAN JAMES ▪ ATLAS PREMIUM BRANDS ▪ OPENMARKET ▪ BOKU ▪ TXTNATION ▪ NETCOLLEX ▪ ZED ▪ ROULETTECRICKET.COM ▪ M LAW ▪ MAKE IT RAIN ▪ MONTY MUNFORD ▪ GUAVA ▪ GP BULLHOUND ▪ 2EGRO ▪ MBLOX ▪ OFCOM ▪ C3 ▪ WIN ▪ GLOBAL TELECALL ▪ MOBILE FORMATS ▪ PHONE PAY PLUS ▪ ADVERTISING STANDARDS AUTHORITY ▪ RIBOT ▪ NET MOBILE ▪ TELEBILLING ▪ BCH DIGITAL ▪ ADVANCED TELECOM SERVICES ▪ KCOM ▪ SQUARE ONE COMMUNICATIONS ▪ CELLCAST ▪ 24SEVEN
TELEMEDIA360 MANCHESTER is the one-stop-shop boutique event for uncovering the true meaning of m-commerce and multi-platform content monetisation. Book YOUR PLACE now here
