Telemedia360, the leading event for the interactive media, marketing and online industries, has revealed the conference programme for the forthcoming event on 16 November in Manchester, and is looking heavily into not only media monetisation through alternative channels, but also the role of gamification, social media (and social games) and the device long tail.
The conference is split this time into three parts: an interactive seminar programme covering all the main media interaction issues of the day, a set of drill down seminars that will look in depth at key telemedia topics and a series of expert workshops that look at a range of regulatory and industry issues with panels of experts.
So what’s lined up on the seminar front?
INTERACTIVE SEMINAR SESSIONS
T360’s in depth, panel lead, case-study heavy seminars put the media, marketing and branding experts at the centre of our multi-media learning experience, offering insight and debate into key areas of the tie-up between media and telemedia that brings about money making new channels and better audience interaction. These will cover:
• MEDIA MODELS
Everyone’s talking about monetising media content, ads, classifieds and call TV services, but what’s the secret? Discuss the pros and cons of three accepted models – Freemium, paywall and ad funding and build a framework for making the right decision with a panel of experts.
• ESSENTIAL TELEMEDIA IN THE DRIVING SEAT
This well established industry has long been the source of valuable incremental “premium rate” revenues. Traditional services such as chat, dating, psychic, horoscope and infotainment can perform very well in a multiplatform / multimedia environment and have also never been more important to new market entrants.
• SOCIALISING MEDIA
Its not about how to make money on Twitter and Facebook anymore, it’s how to turn TV shows or channels, brands, products and interests into commercial social groups that demand value added services and content; with subsequent advertising potential it’s “the inch wide sectors of the long tail that are a mile deep.
• THE CORE: ALL APPLE?
With a “long tail” of devices it’s not just about making money online or on mobile and there is more to it than Apple’s App Store and iPhone. With smartphones tablets, consoles, feature phones, old phones, laptops, desktops and TV boxes. Media and content owners must maximise the opportunity of reaching customers wherever their eyeballs happen to be.
• PLAY TO WIN: “GAMIFICATION”
Everyone wants to turn content, ads, marketing and services into games these days! But how can they be leveraged to generate eyeballs, brand awareness and sales? So what should you develop, how do you develop it and how do you turn it into a viable premium strategy?
• A NEW TELEMEDIA AGE Innovative new services and technology plus the latest incarnations of popular media formats will certainly improve the opportunity to generate additional revenue streams in this ever changing media landscape. On the agenda: the future of call & quiz TV, taking print “multichannel” and how to make ads and marketing interactive.
• OPEN FORUM & SURVEY RESULTS - DRINKS
This informal session brings together all of our panellists and delegates to reveal the results of several live mobile polls (taken throughout the show) providing a unique “finger on the pulse” of our industry and hopefully some clues as to what the future might have in store.
TELEMEDIA DRILL DOWNS
For the hardened telemedia exec, or for those in the media who really want to get under the skin of new channels and revenue generating opportunities, our unique Telemedia Drill Down sessions offer a deeper look at the key issues and developments around key telemedia markets, channels and technologies. These drill downs will dig into:
• CASH UP: BILLING & M-PAYMENTS
The key to monetising media services and content IS of course billing and collection. We set the established world of WAP and PSMS billing against the latest “young pretenders” that can offer one click, credit card and other creative new ways to pay for mobile, online and real world goods and services.
• CHECK OUT: M-COMMERCE
With a specific targeted and profiled audience the media has an incredible retail opportunity through m-commerce and social networks combined. Here we take a look at the mobile retail applications for both digital and real-world goods and services – it’s “shopping from the comfort of your own phone”.
• CUSTOMERS: WHO? WHEN? WHAT?
One of the key advantages with mobile is that it is personal and that personal information can be gathered seamlessly as part of providing a services or transaction. This customer data should be a valuable asset, so here is where we discover how to collect it and more importantly how to monetise it within the current rules and regulations.
The conference is split this time into three parts: an interactive seminar programme covering all the main media interaction issues of the day, a set of drill down seminars that will look in depth at key telemedia topics and a series of expert workshops that look at a range of regulatory and industry issues with panels of experts.
So what’s lined up on the seminar front?
INTERACTIVE SEMINAR SESSIONS
T360’s in depth, panel lead, case-study heavy seminars put the media, marketing and branding experts at the centre of our multi-media learning experience, offering insight and debate into key areas of the tie-up between media and telemedia that brings about money making new channels and better audience interaction. These will cover:
• MEDIA MODELS
Everyone’s talking about monetising media content, ads, classifieds and call TV services, but what’s the secret? Discuss the pros and cons of three accepted models – Freemium, paywall and ad funding and build a framework for making the right decision with a panel of experts.
• ESSENTIAL TELEMEDIA IN THE DRIVING SEAT
This well established industry has long been the source of valuable incremental “premium rate” revenues. Traditional services such as chat, dating, psychic, horoscope and infotainment can perform very well in a multiplatform / multimedia environment and have also never been more important to new market entrants.
• SOCIALISING MEDIA
Its not about how to make money on Twitter and Facebook anymore, it’s how to turn TV shows or channels, brands, products and interests into commercial social groups that demand value added services and content; with subsequent advertising potential it’s “the inch wide sectors of the long tail that are a mile deep.
• THE CORE: ALL APPLE?
With a “long tail” of devices it’s not just about making money online or on mobile and there is more to it than Apple’s App Store and iPhone. With smartphones tablets, consoles, feature phones, old phones, laptops, desktops and TV boxes. Media and content owners must maximise the opportunity of reaching customers wherever their eyeballs happen to be.
• PLAY TO WIN: “GAMIFICATION”
Everyone wants to turn content, ads, marketing and services into games these days! But how can they be leveraged to generate eyeballs, brand awareness and sales? So what should you develop, how do you develop it and how do you turn it into a viable premium strategy?
• A NEW TELEMEDIA AGE Innovative new services and technology plus the latest incarnations of popular media formats will certainly improve the opportunity to generate additional revenue streams in this ever changing media landscape. On the agenda: the future of call & quiz TV, taking print “multichannel” and how to make ads and marketing interactive.
• OPEN FORUM & SURVEY RESULTS - DRINKS
This informal session brings together all of our panellists and delegates to reveal the results of several live mobile polls (taken throughout the show) providing a unique “finger on the pulse” of our industry and hopefully some clues as to what the future might have in store.
TELEMEDIA DRILL DOWNS
For the hardened telemedia exec, or for those in the media who really want to get under the skin of new channels and revenue generating opportunities, our unique Telemedia Drill Down sessions offer a deeper look at the key issues and developments around key telemedia markets, channels and technologies. These drill downs will dig into:
• CASH UP: BILLING & M-PAYMENTS
The key to monetising media services and content IS of course billing and collection. We set the established world of WAP and PSMS billing against the latest “young pretenders” that can offer one click, credit card and other creative new ways to pay for mobile, online and real world goods and services.
• CHECK OUT: M-COMMERCE
With a specific targeted and profiled audience the media has an incredible retail opportunity through m-commerce and social networks combined. Here we take a look at the mobile retail applications for both digital and real-world goods and services – it’s “shopping from the comfort of your own phone”.
• CUSTOMERS: WHO? WHEN? WHAT?
One of the key advantages with mobile is that it is personal and that personal information can be gathered seamlessly as part of providing a services or transaction. This customer data should be a valuable asset, so here is where we discover how to collect it and more importantly how to monetise it within the current rules and regulations.
WORKSHOP PROGRAMME
Run in association with some with key partners and led by leading industry specialists, preregistered delegates will really benefit from this “up close and personal” range of practical workshops.
• AGGREGATOR FORUM
Details to be announced
• M-WEB & APPS WORKSHOPS
Want to go down the m-web route or perhaps develop a killer app for any mobile device? Don’t miss these two workshops which include live demos and an opportunity to discuss the specific issues associated with both these red hot commercial areas.
• RULE OF ENGAGEMENT - REGULATION FORUM
It’s all change for the regulation of premium rate and interactive services in the UK, with some very different definitions of editorial and advertising. As media outlets go cross platform, this is an opportunity to understand how to work within the latest rules whilst generating important new revenue streams.
To find out all the latest speaker detailers, events details and to register to attend this must see event, go to http://www.telemedia360.com
To find out all the latest speaker detailers, events details and to register to attend this must see event, go to http://www.telemedia360.com
No comments:
Post a Comment
Hey, why not leave a comment... along with your email address: