TELEMEDIA 360 LIVERPOOL Out with old media and in with the new

People across the UK are still consuming more traditional TV, radio and newspapers than new online media, according to KPMG’s first Media and Entertainment Barometer, launched this week, but with the rate of new media growth, this may not remain the case long term once the industry has got to grips with how to monetise new media channels at TELEMEDIA 360 in LIVERPOOL on 21 October.

The Barometer, based on a KPMG commissioned YouGov survey, found that online media is catching up fast – almost half of us (47 per cent) visited social networking or blogging sites in the past month, 37 per cent accessed online news feeds, 29 per cent played games online and 22 per cent downloaded music.

But despite growing online audiences, getting consumers to spend money on online media remains challenging; only 11 per cent of consumers indicated that they currently spend anything on online media. And of those that don’t spend, only 11 per cent thought they might begin subscribing to any online media in the next 12 months.

Mark Challinor, European director of the International News Media Association (INMA), a partner in TELEMEDIA 360 LIVERPOOL agrees: “It is crucial for all media companies to embrace new technologies such as mobile. Many traditional newspapers are now starting to realise that their future rests on the ability to adopt a multi channel strategy that can be nurtured over the next few years in terms of interaction, database and content distribution. They are also realizing that significant new revenue streams can be achieved through an integrated mobile marketing strategy. Telemedia360 is the event where this all comes together.”

Don’t just take our word for it, Telemedia360 in Liverpool on 21 October is the place where leading industry experts will be debating the key issues facing the media and telemedia industries as we look at how to monetise cross-platform services and technology.

“We have to explore the tension between traditional and new media: where do the two collide and where do they compliment one another. Which platform is going to win out: PC, mobile phone or TV? We will be exploring this at Telemedia360 in the new channels session”

Paul Maidment, Business Development Director, BBC Worldwide, chair of ‘NEW CHANNELS: Engaging consumers through Social Networking and UGC’ session at 12.30 on 21 October

“Telemedia360 needs to help the industry explore how much can you make from mobile advertising, how big is the market and what is holding it back at the moment.”

Jon Mew, Head of Mobile, Internet Marketing Board, a panellist in ‘MARKETING: How can you use Telemedia to market what you do’ at 16.45 on 21 October

“One of the main themes in monetising media content is CRM. The key to CRM in the modern world is to make it as easy as possible and mobile does that with its ubiquitous nature, fast & simple interaction mechanism SMS and the freedom to make the interaction spontaneously and where ever you are.”

Lee Bowden, MD of Piri and panelist in DATA & CRM: ‘Getting to know you…’ at 15.45 on 21 October

“I will be showing how different platforms and themes attract new customers. 93% of callers to our Live Psychic service are female. However, the text a Psychic and email a Psychic created a 44% male client base. In addition, we are currently trialing a new counselling service to target customers not into Astrology/Horoscopes and also the male/GLBT market via Sexual Health counselling.”

Kevin Parker, Russellgrant.com and panellist in the ‘NEW REVENUE STREAMS FOR MEDIA: What games, gambling, competitions, chat

and psychic bring’ session at 11.30 on 21 October

“I’ll be keen to discuss two things around Revenue/business models – billing models and revenue models. Billing models are a big issue due to high percentage payouts on slot style games – I’d like to get an update on what the operators are doing for alternatives to credit cards.”

Dawn Cooper, commercial manager, Million-2-1 and panellist in the ‘NEW REVENUE STREAMS FOR MEDIA: What games, gambling, competitions, chat

and psychic bring’ session at 11.30 on 21 October

So how do you do this? At TELEMEDIA 360 in LIVERPOOL on 21 October delegates will learn among other things:

• Where the old media and the new media worlds collide – and where they compliment one another

• How UGC can work with produced content – and what will consumers pay for?

• Which platform will win: PC, mobile, or TV?

• How brands, creatives and platform owners can create real loyalty amongst customers?

• How to build a converged interactive media business – the technical capabilities, consumer demand and channels to market are now aligned to allow for such an opportunity

• How much can you make from mobile advertising, how big is the market
What is holding it back at the moment and what’s been done to grow the market?

• How profiling and CRM data increases value considerably and has created a whole new revenue stream for those who see beyond the usual content driven products

• How m-web needs to be coordinated with the complete multi-channel campaign

• The use of online/mobile Horoscope/Astrology “teaser” content to drive incremental revenues in a declining publisher marketplace and the cross platform use of content

• How gambling-style games can increase revenue: successful marketing channels, placements, brand appeal / endorsement.