Friday 23 March 2012

Gaming needs to take the tablets


Not such a happy day for GAME, which has called in the administrators and 6000 UK jobs are on the line as the games store struggles to make any money. Interestingly, though, the gaming market and the gambling market are starting to thrive online and, in particular, on tablets and smartphones.
In fact, Juniper Research finds that tablets are making a huge contribution, pushing total end-user games revenues on tablets to $3.1 billion by 2014, up from $491 million in 2011.
In the gambling sector, tablets are also set to make a massive contribution to the growth of ‘mobile’ casino games and in game betting, but it is the smartphone – and lets not forget all those other connected devices such as iPods, games consoles and even wifi enabled laptops – that are really driving the sector.
In fact so big is the mobile gambling sector that Telemedia’s second annual mobile gambling event – taking place in London on 25 April see here for details – now has a line up of speakers that includes some of the biggest names in gambling, as well as big name brands and operators.
What is proving so appealing about the event is that it offers the chance for the mobile and gambling industries to come together and learn from each other as to how to make mobile gambling grow even further than it has in the past year and to start to leverage mobile not just across the gaming arena but also to use it as an acquisition tool, a marketing tool, a payment tool and even a tool to find casinos in the real world!
While Juniper’s report can put numbers on what they believe the market for gaming to be worth on new devices, what it doesn’t consider is this wider market for how mobile devices can be used around gambling and gaming services to make them more competitive and more efficient.
That is why M-Gaming Summit 2012 features speakers from Ladbrokes, William Hill, Bodog, Betfred and more AND speakers from Google, M&C Saatchi and Fetch Media. Of course, there are also all the key telemedia and m-gambling service providers at the show, but this wealth of gambling and marketing talent really hits home how much of a developed industry m-gambling actually is now.
A year ago when we launched the Summit, mobile gambling was at an early stage but had turned that corner of becoming a viable and exciting service. Less than a year later and it is a maturing and highly lucrative sector for telemedia. And we are have the perfect platform for you guys to reach into this sector, so sign up here today.

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