Carrier billing rides again

Great news from mopay – gaming, social media and dating services are driving an uptake in direct carrier billing as consumers start to see that simply adding the charges for these things to their bill while they are on mobile is actually quite a neat idea.

Couple this with the fact that iPhone5 has no NFC in it and I think we are starting to see how mobile payments is starting to shape up.

And it is all just in time for WORLD TELEMEDIA MARBELLA on 17-19 October, which is now shaping up to help the telemedia industry capitalise on this growing movement to alternative, shall we say, ways of monetising mobile.

With speakers from Spoke, RedBee, Outbrain, Crazy4Media, BuzzCity, Tradedoubler, Tree, ATS ImpulsePay, Square 1, C3, Kwak, txtnation, WorldWide Premiums, Converto Group, Sundial, Telserv, AIME, PPP and many more, the agenda is shaping up to offer a unique insight into how content and interaction with services can be monetised – often through on carrier and related third party billing.

The fact that consumers now seem to be getting it – especially around games, social and dating – really proves that, while the industry has changed, there is still quite a lot of potential left in telemedia services. We just have to get the message out.

And that is really the theme of WORLD TELEMEDIA MARBELLA: showing delegates from the media, TV, advertising, chat, dating and adult how to create engaging services and how to turn that engaging service into revenues – either directly or indirectly.

What is interesting from the mopay study is that some 30% mobile gamers and 25% of mobile daters are using carrier billing while playing on mobile. What is more interesting still is that once they have used it they come back for more. 55% of returning customers complete five or more mobile transactions once they have discovered mobile billing.

The role of mobile payments to monetise social media, however, is perhaps the most intriguing aspect of all this and WORLD TELEMEDIAMARBELLA will feature award winning company ShowCaster talking about how to turn live TV events into engaging social offerings – and hinting at how to monetise these.

There is much more detail still to come on the show as we confirm the last few speakers so keep reading Telemedia-news.com in the coming weeks as the line up gets finalised – so SIGN UP HERE to hear from some of the thought leaders around our industry, see some new ideas in action and, of course, network you're a*se off at the show.